ITB Asia 2026, "Asia's Largest Travel Trade Show," runs October 21–23, 2026, at the Sands Expo & Convention Centre in Singapore. Organized by Messe Berlin Asia Pacific, it's a three-day B2B trade show and convention connecting MICE, corporate, leisure, and travel-tech professionals, drawing more than 18,000 attendees from over 132 countries and territories at a roughly 1:1 buyer-to-exhibitor ratio.

The 2026 edition runs under the theme "Experiences in Motion," debuting new experience zones and guided tours, and is co-located with MICE Show Asia and Travel Tech Asia. It also hosts the Business Traveller Global & Regional Awards 2026 for the first time this year.